BrightApe SEO

Keyword research is often overlooked or rushed in a SEO campaign, when really it is one of the most important factors. Your keyword strategy shouldn’t just be a one off task, it should be constantly being tweaked to find out which keywords perform best and you should be finding new “long tail” and “trophy keywords” for your sub pages and home pages. Having full awareness of what your site is being found for can help when you are choosing additional keywords.

Ever heard that Google loves regularly updated content? As a result of this you probably integrated a blog to your site and updated it daily with useless posts solely aimed at increasing your websites position in SERPS.
If you are doing this, you are effectively creating a content farm, full of useless content. You are just leaving yourself vulnerable to be penalized by Google.

There has been rumour that if you nofollow a link on a page to another page, all other links to that page will be nofollowed also.
For example if you were trying to beat Google by nofollowing the link back to your home page within the navigation with the anchor text “home” and then having another followed link back to your home page somewhere in the content with your chosen anchor text, this may not have the desired effect.

This is a question I’ve been asked multiple times; do page separators have SEO value? Short answer, NO.

Want to use “-” instead of “|”? Go for it. Want to separate with a slash or backslash? Go for it.

With algorithm changes such as the Panda, we’ve seen Google focus over the recent months on improving the volume of high-quality sites shown within the SERPs.
Algorithmically, Google accesses the quality of a site which leaves the question – what exactly counts as a high quality site?